1. Who we are

This website is operated by Hello World Labs Ltd, a company registered in England and Wales.

• Company name: Hello World Labs Ltd
• Company number: 17093141
• Registered address: 2 Trelowarren Street, Camborne, England, TR14 8AA
• Contact email: [email protected]

2. What data we collect

We collect personal data in the following ways:

Contact form submissions

When you submit our contact form, we collect the information you provide, which may include your name, email address, phone number, company name, and the content of your message.

Website analytics

We use Google Analytics to collect anonymised data about how visitors use our website. This includes information such as pages visited, time spent on the site, browser type, device type, and approximate geographic location. Google Analytics uses cookies to collect this information. No personally identifiable information is intentionally collected through analytics.

3. How we use your data

We use the data we collect for the following purposes:

• To respond to your enquiries submitted through our contact form
• To understand how our website is used so we can improve it
• To comply with legal obligations

We do not use your data for automated decision-making or profiling.

4. Lawful basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

• Legitimate interest: to respond to enquiries and improve our website and services.
• Consent: where you have given consent for us to contact you or for the use of non-essential cookies.
• Legal obligation: where we need to process data to comply with the law.

5. How we store and protect your data

Your data is stored securely using industry-standard measures. Contact form submissions are processed and stored within our systems. We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. We retain contact form data for up to 24 months from the date of submission, after which it is securely deleted unless there is an ongoing business relationship.

6. Sharing your data

We do not sell, rent, or trade your personal data to third parties. We may share data with:

• Google Analytics: anonymised usage data is processed by Google. You can learn more about how Google uses data at Google's Privacy Policy.
• Service providers: trusted parties who assist in operating our website or conducting our business, under strict confidentiality agreements.

7. Cookies

Our website uses cookies to enhance your experience and to collect analytics data. The cookies we use include:

• Essential cookies: required for the website to function properly.
• Analytics cookies: used by Google Analytics to understand how visitors interact with our website. These cookies collect information anonymously.

You can control and delete cookies through your browser settings. Disabling cookies may affect your experience on our website.

8. Your rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access: you can request a copy of the personal data we hold about you.
• Right to rectification: you can ask us to correct inaccurate or incomplete data.
• Right to erasure: you can ask us to delete your personal data in certain circumstances.
• Right to restrict processing: you can ask us to limit how we use your data.
• Right to data portability: you can request your data in a structured, commonly used format.
• Right to object: you can object to the processing of your data based on legitimate interest.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.